Thursday, August 28, 2014

GOP Problems with Unmarried Women

Politico reports on polling done by Republicans in an effort to determine the party's problems with women voters. Oversimplifying the findings slightly, what unmarried women want is a party with the Democrat's platform.

It is unclear to COTTonLINE how the GOP can adopt policies unmarried women like without becoming an inferior clone of the Democrats. How can Republicans do that without losing men voters?

True, we could talk more about equal pay for equal work. Except what women truly want is equal pay for unequal work, with allowances made for childcare responsibilities and "work-life balance." Those two things working men often forego while earning a living.

I believe the GOP must resign itself, as the "daddy party," to appealing more to men, and to married women who have a semi-realistic understanding of men's lives. As the "mommy party," Democrats will have an edge with unmarried women, unfortunately a growing portion of the demographic.

My Rx for the GOP would be twofold: (a) do an even better job of garnering the votes of men and married women - our natural constituency, and (b) when in power put in place policies that increase the advantages of being and staying married.