Saturday, September 6, 2014

TV Viewers Are Old

The Washington Post reports television viewers are older than the population as a whole.
The median age of a broadcast or cable television viewer during the 2013-2014 TV season was 44.4 years old, a 6 percent increase in age from four years earlier. Audiences for the major broadcast network shows are much older and aging even faster, with a median age of 53.9 years old, up 7 percent from four years ago.

For younger audiences, control over when and where they watch has driven the trend away from traditional television. Live television viewing was down 13 percent for all ages except for viewers 55 years and older, who are steadily watching their shows at their scheduled broadcast time.
The DrsC are > 55 but use our DVR constantly to time shift and skip commercials. We also watch old stuff at Apple TV and Netflix.