POTUS Interview No Draw

The Wrap at Yahoo News reports another discouraging outcome for White House media types to explain away:

An interview with President Obama on Friday failed to lift the ratings of CNN's new morning news program, according to preliminary numbers.

Friday's "New Day," which featured the interview with the nation's chief executive, received no ratings bump -- and in fact posted numbers below the show's average since it launched in June.

What do we call the opposite of attraction? I think Peggy Noonan had a Wall Street Journal column some weeks ago claiming Americans no longer want to listen to the President.