I normally avoid authors like Michael Tomasky and sources like The New Republic, both irretrievably left wing. Today is an exception. Tomasky has, I believe, stumbled upon something I believe can be of use to conservatives. He writes the following.
Non-college working-class voters are more skeptical than more educated voters are. (snip) It stems from the fact, more glaringly true in this country with each successive generation, that for the educated class, things like opportunity and advancement and the confidence that one’s children will live better lives are far more real than they are for working-class people.
To educated voters, big promises about government improving people’s lives sound great, or at least plausible. To non-college voters, those promises sound like just more empty talk. In fact, I would even go so far as to say that to non-college voters, the bigger the promise, the phonier it sounds.
And therein lies the useful nugget for conservatives. Hammer on the implausibility of socialists’ claims, call them “pie in the sky” and a “snake oil” con. Non-college voters have a predisposition to disbelieve anyway.
Instead of giveaways which are normally disappointing, tout improved job opportunities in factories which pay much better than service jobs. Also emphasize keeping out floods of immigrants who undercut wages for non-college jobs. Sell prosperity, not welfare.
Reshoring our manufacturing sector is a great way to improve working class lives. So is enabling development and home building, by cutting red tape.