It is a NV border town with 3 casinos and a giant liquor store, reimagined as a new "Palm Springs for the Mountain West." There are several quite large 55+ “country club” retirement developments with golf courses, populated by relatively affluent retirees who have chosen to stop dealing with snow. There are also several large RV parks catering to "snowbirds."
Some residents live here year round and deal with the blistering hot summers. Others winter here as we do, and spend their summers back home up north where the snow has finally gone and the air is pleasantly warm. It has most of the winter advantages of the greater Phoenix area but is a whole day's drive closer to "home" up north.
Unlike a lot of southwestern desert towns, it doesn't look "down at the heels" and worn out. That's the noted resemblance to Palm Springs and it's no accident, the "town fathers" keep the place looking neat and cared for.
