Sunday, June 10, 2007

KGOY Is Not a TV Station

I just read a marketing term that was new to me: KGOY which stands for Kids Getting Older Younger. It appeared in the transcript of the Wall Street Journal Editorial Board weekend program on Fox TV.

It is a shorthand way of describing the phenomenon of 11 year olds being more aware of the details of straight and kinky sex than 15 or 17 year olds were a decade or two ago. KGOY has marketing implications, including the sexualization of children, ala Jon Benet Ramsey.

When parents allow or even encourage KGOY, what are they thinking? A couple of possibilities occur: they wish they'd had those sexual opportunities at a young age, or they are cowed into accepting the current cultural malaise out of their guilt about spending so little time with their children.