Saturday, June 30, 2007

Two Buck Chuck Kicks Butt

The Trader Joe's chain of gourmet food stores has for several years sold wine under the Charles Shaw label. The wine is priced at $1.99/bottle and is widely known therefore as "Two Buck Chuck." I've seen people load several cases of this wine in their Lexus SUVs - quite a steal at $24/case.

Now comes the news that Charles Shaw Chardonnay took first place for Best Chardonnay from California regardless of price at the California State Fair wine competition. In this blind tasting, the judges must have been amazed when they learned what they selected. The Charles Shaw label is produced by Bronco Winery, a part of the Franzia family wine business, and sold only in the Trader Joe's stores.

Take that, wine snobs!