Jay Cost who does political analysis for The Weekly Standard says he believes the best model for this presidential reelection contest is 1964 when Johnson ran against Goldwater. Scroll down in his column to see the comparison as Johnson convinced the American public that Goldwater was a dangerous warmonger.
Sadly, I remember being among those so convinced. After the election Johnson did all the ugly things he warned us Goldwater would do. Johnson was the last politician who conned me, I've been cynical ever since.
Cost believes that Obama is trying very hard to convince the electorate that Romney is a heartless corporate raider who cares for nothing but making money. Somehow Romney will have to counteract that image to be elected.