The New York Times has an article today concerning complaints about calling white nationalists/supremacists as "the alt-right." The article notes Trump consigliere Steve Bannon called Breitbart.com "the platform of the alt-right."
I'd like to weigh in on this issue. Bannon meant that, as a conservative pro-Trump media group Breitbart was an alternative to the old-right media outlets like Weekly Standard and National Review which were overtly anti-Trump.
He was making the distinction between classical free-trade, small government, conservatism and populist fair-trade, helpful government conservatism. Bannon called the latter alt-right, as opposed to old-right. That isn't racist in any way, nor is Trump.