Mr. Obama got about 40,000 fewer votes in Ohio than John Kerry got four years ago. Mr. Obama carried the state when Mr. Kerry did not because Republicans stayed home. (emphasis added)If that isn't an indictment of the McCain campaign 'organization,' I don't know what it is. Pretty clearly Karl Rove ran a much better "ground game" of get-out-the-vote for Bush 43. Here is a USNews blog entry by Michael Barone that makes the same point.
Marsico's article is also an argument for running a Reaganite Republican as the party's nominee. In 2008 we ran a RINO maverick with good commander-in-chief credentials and not much else.
We need a nominee with whom Republican voters can identify. We should include in our candidates' oath the precept "first, lose none of the base." If he or she can also attract some independent voters, that is of course a plus.