Wednesday, June 23, 2010

Walmart Moms Go GOP

A political polling of Walmart moms shows they are likely to vote for Republican candidates in the fall. "Walmart moms" are women with children under 18 who have made at least one purchase at Walmart in the last month. Walmart moms are a group that normally votes Democratic.

Today the key issues influencing this demographic group are the poor economy and the unpopular health care reform bill. You can find the Public Opinion Strategies survey results here and an analysis of the findings here on The Weekly Standard webpage.

I wonder why Walmart does political surveys of their customers? Sure, the results are interesting but of what use are they to the company? How do they justify to their stockholders the expenditure of company funds to hire the polling done? I guess it is to provide interesting copy for their Community Action Network newsletter.