MSNBC Slides Toward IrrelevanceThe reasons for this poor showing seem clear enough. MSNBC, as a self-proclaimed progressive leaning news outlet, competes with the major broadcast networks (ABC, CBS, NBC, CNN), most of the major newspapers (NYT, WaPo, LATimes, Atlanta J-C, etc.) and much of the relevant magazine coverage - all of which lean left and echo similar opinions. Among them they share the roughly 50% of Americans who lean that way too.
Compare their results with those of Fox News, and The Wall Street Journal, which provide news that leans right to the other half of the populace. Simple supply and demand explains the poor MSNBC outcomes, there are too many high quality suppliers of what they offer. Fox and WSJ don't face the same plethora of competitors.