If you looked at that title and thought "Well, duh!" I wouldn't be surprised. What Jonah Goldberg tackles in a National Review article is why efforts to outlaw cigarettes succeeded, while those to outlaw guns have failed.
His main point, cigarettes were ubiquitous whereas gun ownership and use is very unevenly distributed within the population. Of course there is no Bill of Rights amendment guaranteeing the "right to bear cigarettes" either. Also unmentioned, when used safely, guns are not dangerous. The same cannot be said for cigarettes.