Thursday, April 26, 2018

A Bold Move at Ford

The Detroit News has a story about Ford Motor Co.’s plans going forward. By 2020 the only U.S. made Ford car will be the Mustang.

Ford intends to concentrate on trucks and SUVs, virtually to the exclusion of everything else. I suspect many Ford dealers already do this unofficially. It means emphasizing the profitable parts of the business.

I wonder what Ford does if the next President is an environmentalist who insists on fleet-wide increased fuel mileage, where “fleet” includes pickups and SUVs? I suppose they could bring in a bunch of little Ford cars from Europe or Asia.

It seems like Ford is betting on 8 years of Trump, doesn’t it?