Something reminded me of an old Ronald Reagan campaign pitch, used when he was running against incumbent Jimmy Carter in 1980. He famously asked, “Are you better off than you were four years ago?”
Reagan did so believing enough would answer “no” to win him election, and apparently was correct. The GOP could do much worse than that chestnut in 2018.
Ask the voters whether they are better off than they were two years ago. It is a time in the economic cycle when the answer for most will be “yes.”
Why change horses when you’re winning the race? Why would you want to go back to Obama-era policies that left so many of us treading water?
I have to think “are you better off” is the best pitch Republicans running in 2018 have got. A year from now we’ll know.
