Buyers' Remorse?

"Buyers' remorse" is defined as buying something and, later deciding you should not have bought it. We normally use the term in the study of marketing, but today we are applying it to politics.

Scott Rasmussen, a pollster whose Rasmussen Report we often cite on COTTonLINE, has for the last five years been doing a generic Congressional poll. The generic poll asks whether you would vote for your district's Democrat or Republican candidate, and is called "generic" because it doesn't mention candidate names. Democrats have led Republicans for years, but now:

For just the second time in more than five years of daily or weekly tracking, Republicans now lead Democrats in the latest edition of the Generic Congressional Ballot.

Rasmussen finds the reason for this change:

The GOP’s improved position comes primarily from falling Democratic support. Democrats are currently at their lowest level of support in the past year while Republicans are at the high water mark.

As an old Business School prof, I call that buyers' remorse. Voters who voted Democrat are regretting their vote. It will be a long four years.