Market Knowledge

Writing in The New York Review of Books, authors Ronald B. Rapport, Alan I. Abramowitz, and Walter J. Stone, examine how Trump got the GOP nomination. They write:

Trump’s comments about Mexican immigrants and Muslims have been at the center of his campaign. And his pronouncements on these topics have greatly concerned many Republican leaders and elected officials who feared they would harm the party’s image and damage its electoral prospects. But how did his positions and comments play with Republican primary voters?

The clear answer is that they reflected the views of likely Republican voters extremely well. (snip) On all three issues overwhelming majorities of likely Republican voters supported his positions: almost three quarters (73 percent) favored banning Muslims from entering the US, 90 percent favored identifying and deporting illegal immigrants as quickly as possible, and 85 percent favored building a wall on the Mexican border.

Large majorities of likely Republican voters who did not support Trump for the nomination did support Trump’s positions on his three central issues. Almost two thirds favored his proposal to ban Muslims from entering the US and four fifths favored building the wall and identifying and deporting illegal immigrants. In fact 60 percent of non-Trump supporters took his position on all three of his distinctive issues.

Translation: Trump knew his customers' preferences better than did any of his GOP competitors.