The restructured company, which doesn’t yet have a new corporate name, will be composed of 223 Sears stores and 202 Kmart locations, as well as the Kenmore and DieHard brands. Sears sold its Craftsman brand to Stanley Black & Decker in 2017 but retains a license to sell products under the name.Is Lampert slow, or what? Let me show you what I wrote about Sears in October of 2014, some 52 months ago.
The strong brands at Sears are Craftsman tools, Die-Hard batteries, Kenmore appliances, and perhaps housewares. Does anybody buy clothes at Sears any more? One sees few customers in the clothing sections of Sears stores.Let’s be candid, I’m no famous business prognosticator. I’m just a Management prof retired from a second (third?) tier university. Its sole claim to national fame was being named Playboy’s #1 party school in 1987.
Marketing wasn’t my specialty; if I could figure this out then, how has it taken the people running Sears/Kmart so long? Sadly, it may now be too late, people have lost the “Sears habit.”
