Voters tend to prefer candidates who come off as happy warriors. On that score, Trump’s overt hostility is playing better—and is more entertaining—than Hillary’s covert hostility.Kurtz says both hate the press, even though it treats Clinton reasonably well and gives Trump many millions of dollars worth of free airtime.
Also see a Michael Wolff Hollywood Reporter interview with Trump at his Beverly Hills place. Wolff characterizes Trump as amazed by how well he's done, and truly a happy warrior, a guy having a blast.
Bottom line: Trump loves every minute of it. Clinton suffers through the campaign like an old-fashioned root canal. Happy warriors mostly win, a la Reagan.