Saturday, January 16, 2021

Fox News Under Scrutiny

Both the Fox News election night coverage and the lame Chris Wallace performance as debate moderator riled Trump supporters, the net’s main audience. Ratings have been off, recently they were beaten by both MSNBC and CNN - something that hadn’t happened for years.

Thomas Lifson at American Thinker writes that the Murdochs, father and son, are unhappy with the performance of Fox News and plan to take a more direct role in its direction. Audience loss has a direct impact on profitability, so their concern is warranted.

Continuing to deliver programming Trump voters want to watch is what will restore Fox News viewership. It is also what will cause swamp dwellers to continue to socially shun the families of its leaders. 

One supposes the shunning is hard to deal with, not being on the A List with the families of other media moguls. The Murdochs need to solve this problem, find good people who can handle the social opprobrium associated with backing the opposition. My suggestion, follow the Howard Hughes model.