The Wall Street Journal has gained access to a Comscore study funded by The Washington Post which shows most mainstream media has lost subscribers and viewers since the Trump presidency ended. The WSJ reports:
[WaPo]Executive Editor Sally Buzbee said she was struck by a presentation showing that in one stretch of 2019, nearly all of the 50 most popular articles on the Post’s home page were related to politics, whereas in the same period of 2021, just three of the top 10 were related to politics.
The site had about 66 million monthly unique visitors in October, down 28% from last year. Most major publishers have suffered audience declines from 2020, when national politics and the Covid-19 pandemic lifted readership. Several of the Post’s rivals, including the New York Times, the Journal, Vox Media and CNN, had smaller declines in that time frame, according to the document, which cited data from Comscore. Other politics-focused publications, including the Hill and Politico, had traffic declines greater than the Post’s during that period, according to the document.
When most of your readers are liberals or progressives, and the Democrat president they voted for beclowns himself on a regular basis, their avoidance of political news is most definitely to be expected. That and the fact that their readers are dying off while young people don't much read actual print media, or its online avatar. The title, incidentally, is a portmanteau of schadenfreude and delicious.
