The Daily Mail (U.K.) has the following headline today.
Bud Light resorts to giving its beer away for FREE: Embattled brand is mocked for offering $20 rebate on unsold cases worth just $19.98 as Dylan Mulvaney backlash causes yet another sales drop
Yes, the DM is known for long, detailed headlines. Believe it or not I actually saw a diner at an adjacent table order a Bud Light Sunday. The other DrC teased him about it. His bottle didn't have the offending picture on it.
Talk about not knowing your customer base. Do you suppose 'Tranheuser' Busch has learned their lesson? The firm will need luck to survive this monumental misstep.
Afterthought: the sighting of the Bud Light drinker was in Jackson, the sort of place Kurt Schlichter (see above) calls a "blue tumor" in otherwise red Wyoming.
