Wednesday, April 21, 2021

Further Backing Away

Six days ago we wrote about companies learning the hard way that social activism is not welcomed by their customers, who do have alternatives. And we noted the CEOs of Coca Cola and Delta were backing away from such stances.

Today comes news about the very woke chief legal counsel at Coca Cola - Bradley Gayton - who wanted to route much of the corporation’s legal work to firms with lots of minority attorneys. He’s been let go in a reorganization, Reuters has the story.

Companies which wish to be on “the right side” of the racism issue can make extra efforts to recruit, coach, retain, and promote qualified minorities without going all holier-than-thou preachy in public pronouncements. Why leave the (probably false) impression the firm will hire no more whites when 2/3 of your customers are white?