The article does the whole personality theory thing, then examines political motives, and ends up muddled, as you might expect. The answer, of course, lies in Miles Law which whimsically states that where you stand depends on where you sit.
Red states are low density, blue states mostly high density. And, the high density parts of red states tend to vote blue while the low density parts of blue states vote red. Absent living in long-term care, low density places are safer as much social distancing happens naturally, without conscious thought.
My nephews report the high density Bay Area is still pretty serious about mask-wearing and avoiding others. My rural part of CA, not so much although the other DrC and I continue to mask those few times we go out as we are, sadly, no longer young.
Plus many of those agitating for reopening the economy are small business owners, entrepreneurs in other words. That’s a tough life in the best of times, which these are not. Again, it’s where they “sit” meaning what they do for a living motivates them to take risk by opening.