The Wall Street Journal explains "How Florida Became America's GOP Hot Spot." The column is not behind their intermittent paywall. Three WSJ reporters pull the story together in an entertaining fashion.
There are probably more conservative happenings in Florida than you've realized. I won't try to describe them beyond sharing this summary paragraph.
Once the biggest battleground state in the U.S., Florida has morphed in recent years into the nerve center and idea laboratory for the Republican Party, home to growing legions of conservative activists, thought leaders and donors. It has become a model under Gov. Ron DeSantis of a new right that embraces muscular use of state power to pursue a conservative agenda and reshape institutions. Other states are emulating its policies by advancing parental bills of rights and bans on instruction about sexual orientation and gender identity.
Gov. Ron DeSantis has become arguably the nation's most successful culture warrior. Florida is also the home base of our most recent former GOP President and current candidate Donald Trump. Conservative think tanks are scrambling to either relocate to, or establish a branch in, the state.