Thursday, September 15, 2022

Demonstrated Disinterest

Two days ago I wrote about the dreary looking folk at the Emmys. Now the Nielsen ratings are in for its viewership. Turns out I had lots of company in finding the performers on display disappointing. Variety reports:

The awards show was down 25% from last year in total viewers and hit a new record low in ratings. On Monday, the Kenan Thompson-hosted 74th Emmy Awards had a 1.0 rating among adults 18-49, the lowest-ever key demo stat for the Emmys.

Does anybody want to admit broadcast TV is yesterday's technology, is old news? That it isn't where the big bucks and hot talent are going?