Conservatives have long since developed a very sour attitude toward Ivy League schools, seeing them as bastions of the enemy - leftist Democrats and worse. Quite a few are taking the current BLM protests as an opportunity to beat up on Yale.
Yale is named for a slave owner and trader, Elihu Yale. Folks are demanding Yale University change its name and, in doing so, forego an immensely valuable brand.
Yale can't even choose to become the University of New Haven, where it is sited. A lesser crosstown school has used the UNH name for the last century.
The irony of requiring progressives to live up to their own rules is so fine. Mental image of a torpedo circling around and sinking the ship that launched it.