LGBTQ activists called for a boycott of Chick-Fil-A because it’s CEO spoke in favor of a traditional definition of marriage. Since that boycott was announced Chick-Fil-A sales have skyrocketed.
Cause and effect? Very possibly. Choosing to go there, instead of the other myriad fast food outlets available, can be a form of subtle protest. Or is it just folks avoiding red meat?
Which raises an interesting question. Is expressing vague opposition to some minor facet of the LGBTQ agenda a winning business strategy? Can it bring those opposed to that agenda to your store in droves? It is no substitute for a good product, of course, which Chick-Fil-A is said to have.
What is the best available surrogate measure of LGBTQ strength, should they announce a boycott of your firm? I’d suggest Mayor Pete B.’s baseline of 7%, represents LGBTQ individuals plus their mothers and a few others. Them you’ll lose, the real question is how many, if any, you gain? Some economist should research this.
Due diligence: I ate at Chick-Fil-A once several years ago. There are none near either of my rural homes.
